Complexity and Overwhelm: Denim’s Traceability Challenge

Traceability is becoming a make-or-break issue for fashion, with EU regulations and consumer demand pushing brands to act. For denim manufacturers, especially those using post-consumer recycled cotton, the real challenge is fragmented standards, multiple portals, and rising compliance costs. The Denim Deal calls for harmonized definitions, shared digital infrastructure, and stronger textile collection systems to ease this burden. Without collaboration, traceability risks slowing down circular innovation instead of enabling it

Navigating the New Tariff Landscape: How Denim Brands and Suppliers Can Thrive Amid US Trade Shifts

Kicking Off the French Denim Deal in Paris

A Powerful Step Toward Circular Denim in France

Denim Deal Brands Take the Stage at Kingpins Amsterdam

This April, the Denim Deal is proud to present a powerful booth at Kingpins Amsterdam, showcasing garments from the initiative’s brand and mill members

A New Digital Home for the Denim Deal

Denim Deal Launches New Website with Support from Superstories