Introducing Denim Deal Member: Infinity Blue, Emily Gubbay
Participants will gain insight into:
-The technology behind Infinity Blue and its non-toxic indigo recovery process
-How circular colour systems can be integrated into existing denim production
-The role of collaboration in scaling innovations from pilot to industry adoption
-The broader vision of the Denim Deal Innovation Hub in accelerating next-gen solutions
This webinar is an opportunity to discover how design, science, and circular thinking come together to reshape the future of denim—moving from innovation to scalable impact.
What you will learn
This 30-minute session will introduce Infinity Blue—an innovative circular color-sharing solution that reclaims synthetic indigo pigment from denim waste through a natural, non-toxic extraction process. By transforming discarded materials into a reusable source of color, Infinity Blue offers a new perspective on how we design, use, and regenerate color in denim.
The session will explore how rethinking color as a circular resource can unlock new opportunities for reducing environmental impact while maintaining creative and commercial value across the denim value chain.
This webinar is an opportunity to discover how design, science, and circular thinking come together to reshape the future of denim—moving from innovation to scalable impact.
We look forward to welcoming you.
This course includes:
Assets
The instructors
Related content
- A clear understanding of upcoming EU sustainability regulations
- Insights on how these policies impact brands and supply chains
- Best practices to align with compliance and future-proof your business
- A structured approach to developing a POCR strategy
- Key milestones and challenges to anticipate
- Insights from brands successfully scaling POCR cotton
🔹 What You’ll Gain:
✔ A clear understanding of upcoming EU sustainability regulations
✔ Insights on how these policies impact brands and supply chains
✔ Best practices to align with compliance and future-proof your business
🔹 What to Expect:
✔ A breakdown of the Denim Deal Framework & requirements
✔ Future objectives on claims
✔ Formation of a working group to co-develop guideline
Become a partner
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
Become a member
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.

