The session will look at the role large retailers can play in creating demand for recycled materials, supporting collaboration across the value chain, and helping circular denim move from individual projects toward wider commercial adoption.

Participants will gain insight into:

• How Primark is approaching circular design and recyclability
• The role of Primark’s Circular Product Standard in product development
• The development of its first reclaimed denim collection
• How recycled denim can be introduced across commercially available products
• Why retailer demand and long-term commitment are important for scaling POCR cotton
• How collaboration between brands, retailers, mills, manufacturers, recyclers, and innovators can support wider industry progress

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