Measuring Impact, Driving Change – The MUD Jeans Story
What does it take to turn data into strategy? Join us for this focused session as MUD Jeans opens up about their journey in quantifying the environmental impact of their denim—and using those insights to shape the future.
In this 30-minute seminar, MUD Jeans will take us behind the scenes of their impact measurement work, including how they’ve built robust product Life Cycle Assessments (LCAs) and how the integration of Post-Consumer Recycled (POCR) cotton has helped reduce their environmental footprint. Learn how real-world data has enabled them to make confident claims, engage their stakeholders, and refine their sustainability strategy.
Whether you're just starting with LCAs or already tracking material impact, this session offers practical insight into using data to go beyond compliance—and lead with purpose.
What you will learn
This course includes:
Assets
The instructors
Related content
- A clear understanding of upcoming EU sustainability regulations
- Insights on how these policies impact brands and supply chains
- Best practices to align with compliance and future-proof your business
- A structured approach to developing a POCR strategy
- Key milestones and challenges to anticipate
- Insights from brands successfully scaling POCR cotton
🔹 What You’ll Gain:
✔ A clear understanding of upcoming EU sustainability regulations
✔ Insights on how these policies impact brands and supply chains
✔ Best practices to align with compliance and future-proof your business
🔹 What to Expect:
✔ A breakdown of the Denim Deal Framework & requirements
✔ Future objectives on claims
✔ Formation of a working group to co-develop guideline
Become a partner
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.
Become a member
Join a network of denim industry leaders committed to scaling circularity. Gain access to collaboration opportunities, industry expertise and the tools to drive real change.